Check out the finished product (launched 2/1/2017)
Website Rebuild involving intensive brand discovery, qualitative/quantitative research and user-behavior analytics, and development adhering to WCAG AA 2.0 standards of web accessibility (certified from WebAIM).
Glance at some of the research/planning that went into this project:
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- from POC brand research presentation
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- from POC brand research presentation
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- POC new website development timeline
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- heatmapping data for old POC website
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- Proposed wireframe for new website (desktop)
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- Proposed wireframe for new website (mobile)
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- Old website
Take a look at how we measured site performance post-launch using a variety of KPIs:
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- Engagement metrics post-launch
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- Heatmapping data on a program hub page
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- Interaction metrics compared to previous site
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- Inquiry generation metrics
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- Page speed
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- Recorded user sessions
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- Uptime of new site
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- Uptime of previous site
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- Usability metrics
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- User testing feedback