Check out the finished product (launched 2/1/2017)
Website Rebuild involving intensive brand discovery, qualitative/quantitative research and user-behavior analytics, and development adhering to WCAG AA 2.0 standards of web accessibility (certified from WebAIM).
Glance at some of the research/planning that went into this project:
- from POC brand research presentation
- from POC brand research presentation
- POC new website development timeline
- heatmapping data for old POC website
- Proposed wireframe for new website (desktop)
- Proposed wireframe for new website (mobile)
- Old website
Take a look at how we measured site performance post-launch using a variety of KPIs:
- Engagement metrics post-launch
- Heatmapping data on a program hub page
- Interaction metrics compared to previous site
- Inquiry generation metrics
- Page speed
- Recorded user sessions
- Uptime of new site
- Uptime of previous site
- Usability metrics
- User testing feedback