Derek Nielsen Photography
![](https://www.milespfefferle.com/wp-content/uploads/2020/08/IMG_20200214_191848_645-1024x1024.jpg)
I had the distinct honor of working with one of my oldest friends, Derek Nielsen, in launching an online store dereknielsen.com for his photography brand. A portion of all sales go directly back to organizations helping to protect the delicate ecosystems represented in the photographs.
VacuumStore.com Rebuild
![](https://www.milespfefferle.com/wp-content/uploads/2019/12/Screen-Shot-2019-12-20-at-3.51.37-PM.png)
The sister brand to Central Vacuum Direct, I lead the migration of VacuumStore.com from the Miva Merchant platform to Shopify.
Central Vacuum Direct
![](https://www.milespfefferle.com/wp-content/uploads/2018/06/the-creative-exchange-682637-unsplash-300x225-1.jpg)
CentralVacuumDirect.com is running on the Volusion e-commerce system. For this project, we needed to bury ourselves in the weeds and dig our way out. Everything needed to be re-worked and re-assessed after being neglected for so long: inventory control, product/catalog management, pricing. Thousands of spreadsheet hours later: we arrived at a source of truth for […]
For Love of Water
![](https://www.milespfefferle.com/wp-content/uploads/2017/04/20190621-17890-1024x561.jpg)
I was honored to take lead on redesigning and rebuilding the web presence for a cause as noble and necessary as FLOW: For Love of Water, a non-profit organization dedicated to empowering leaders and communities to protect the Great Lakes (the largest source of freshwater on Earth). We conducted brand, user, and donor research and […]
Obtura Spartan
![](https://www.milespfefferle.com/wp-content/uploads/2018/03/bernard-hermant-579429-unsplash-300x200-1.jpg)
I helped develop the e-commerce store for Obtura Spartan Endodontics, an oral surgery equipment company. I also perform frequent maintenance and upgrades aimed at better customer engagement.
Plaksmacker.com
![](https://www.milespfefferle.com/wp-content/uploads/2012/01/alex-581032-unsplash-768x476.jpg)
During my time managing the online store PlakSmacker.com, I integrated a solution for requesting free samples and built a custom solution for ordering custom-imprinted toothbrushes (complete with a real-time render of the finished product).