Derek Nielsen Photography

I had the distinct honor of working with one of my oldest friends, Derek Nielsen, in launching an online store for his photography brand. A portion of all sales go directly back to organizations helping to protect the delicate ecosystems represented in the photographs. Rebuild

The sister brand to Central Vacuum Direct, I lead the migration of from the Miva Merchant platform to Shopify.

Central Vacuum Direct is running on the Volusion e-commerce system. For this project, we needed to bury ourselves in the weeds and dig our way out. Everything needed to be re-worked and re-assessed after being neglected for so long: inventory control, product/catalog management, pricing. Thousands of spreadsheet hours later: we arrived at a source of truth for […]

For Love of Water

I was honored to take lead on redesigning and rebuilding the web presence for a cause as noble and necessary as FLOW: For Love of Water, a non-profit organization dedicated to empowering leaders and communities to protect the Great Lakes (the largest source of freshwater on Earth). We conducted brand, user, and donor research and […]

Obtura Spartan

I helped develop the e-commerce store for Obtura Spartan Endodontics, an oral surgery equipment company. I also perform frequent maintenance and upgrades aimed at better customer engagement.

During my time managing the online store, I integrated a solution for requesting free samples and built a custom solution for ordering custom-imprinted toothbrushes (complete with a real-time render of the finished product).