Miles Pfefferle – Resume
Performance Marketing & Website Development
Elgin, Illinois
My primary focus is lead generation and website performance — front-end, back-end, SEO, Paid, and Social. I make sure we’re not only generating leads, but the right leads, and that they’re getting to the right place.
I design, build, test, track, and revise. From there, I know which levers to push and which ones to pull. Then I test again.
I have consistently driven marketing efforts resulting in improved lead volume and quality at every single company that I’ve managed online performance for. The end result? Positive online growth that supports scalable, big picture growth of the overall business, and websites that continue to flourish years after I release the controls.
Experience
PSAV
9/2017-Present
Website Manager
- Grew revenue from online leads by 230% in my first year
- Grew online lead volume by 35% in my first year
- Served as the primary strategist for paid and owned media and improving on ROAS
- Established and optimized new channels for lead generation
- Expanded reporting capabilities and analyzed metrics for the marketing->sales revenue funnel
- Served as technical marketing contact for over 1000 salespersons across North America and Europe
TCS Education System
6/2016-9/2017
Web Performance Manager
- Increased organic website engagement and surpassed B2C organizational growth and lead generation goals as project lead on over five .edu website rebuilds
- Presented digital strategies to all levels of leadership and mediated buy-in among faculty, staff, and senior leadership
TCS Education System
9/2013-6/2016
Web Developer
- Increased engagement across mobile devices by improving websites’ technical performance
- Improved engagement and conversions via strategic application of A/B test results from website pages, templates, and lead gen forms
- Thwarted thousands of hacking attempts via increased security protocols for digital properties
Young Innovations
1/2012-9/2013
Web Developer
- Increased sales across B2B e-commerce properties
- Managed AdWords campaigns and increased conversions while lowering cost-per-click (CPC)
- Directed promotional photography for packaging use
Northern Illinois University
10/2009-1/2012
Graphic Designer
- Designed recruitment guides, fliers, videos
- Directed promotional photo and video shoots
- Served as parent and family university liaison for marketing
Digital Expertise
Performance Marketing
Lead Generation
Website Development
E-Commerce
WordPress, Shopify, Magento, Volusion
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Multi-Channel Growth
e-commerce, brick-and-mortar, grassroots, direct mail, paid search, etc.
Production
Publication Layout & Graphic Design, Portrait & Event Photography, Video Production & Editing
Platforms
WordPress
Enterprise Solutions, Custom theme development, E-commerce, Security
Analytics & Reporting
Google Tag Manager, Data Studio, & Analytics, HotJar, Heatmap.it
Conversion Optimization & A/B Testing
VWO, Unbounce, Optimizely, Ion Liveball, Sparkroom
Content Marketing
BrightEdge, Hubspot, SEMRush
CRM
Salesforce, Dynamics
Adobe
Photoshop, InDesign, Illustrator, Lightroom, Premiere, AEM
Web Languages
HTML, CSS, jQuery/Javascript, PHP+MySQL, SSH, SVN