Miles Pfefferle

Digital Expertise

Performance Marketing

Lead Generation

Website Development

E-Commerce

WordPress, Shopify, Magento, Volusion

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Multi-Channel Growth

e-commerce, brick-and-mortar, grassroots, direct mail, paid search, etc.

Production

Publication Layout & Graphic Design, Portrait & Event Photography, Video Production & Editing

Platforms

WordPress

Enterprise Solutions, Custom theme development, E-commerce, Security

Analytics & Reporting

Google Tag Manager, Data Studio, & Analytics, HotJar, Heatmap.it

Conversion Optimization & A/B Testing

VWO, Unbounce, Optimizely, Ion Liveball, Sparkroom

Content Marketing

BrightEdge, Hubspot, SEMRush

CRM

Salesforce, Dynamics

Adobe

Photoshop, InDesign, Illustrator, Lightroom, Premiere, AEM

Web Languages

HTML, CSS, jQuery/Javascript, PHP+MySQL, SSH, SVN

My primary focus is lead generation and website performance — front-end, back-end, SEO, Paid, and Social. I make sure we’re not only generating leads, but the right leads, and that they’re getting to the right place.

I design, build, test, track, and revise. From there, I know which levers to push and which ones to pull. Then I test again.

I have consistently driven marketing efforts resulting in improved lead volume and quality at every single company that I’ve managed online performance for. The end result? Positive online growth that supports scalable, big picture growth of the overall business, and websites that continue to flourish years after I release the controls.

Experience

Website Manager

PSAV9/2017-Present

Grew revenue from online leads by 230% in my first year
Grew online lead volume by 35% in my first year
Served as the primary strategist for paid and owned media and improving on ROAS
Established and optimized new channels for lead generation
Expanded reporting capabilities and analyzed metrics for the marketing->sales revenue funnel
Served as technical marketing contact for over 1000 salespersons across North America and Europe

Web Performance Manager

TCS Education System6/2016-9/2017

Increased organic website engagement and surpassed B2C organizational growth and lead generation goals as project lead on over five .edu website rebuilds
Presented digital strategies to all levels of leadership and mediated buy-in among faculty, staff, and senior leadership

Web Developer

TCS Education System9/2013-6/2016

Increased engagement across mobile devices by improving websites’ technical performance
Improved engagement and conversions via strategic application of A/B test results from website pages, templates, and lead gen forms
Thwarted thousands of hacking attempts via increased security protocols for digital properties

Web Developer

Young Innovations1/2012-9/2013

Increased sales across B2B e-commerce properties
Managed AdWords campaigns and increased conversions while lowering cost-per-click (CPC)
Directed promotional photography for packaging use

Graphic Designer

Northern Illinois University10/2009-1/2012

Designed recruitment guides, fliers, videos
Directed promotional photo and video shoots
Served as parent and family university liaison for marketing