Dallas Nursing Institute redesign

Having recently achieved non-profit status, DNI’s website still had a very for-profit, career training institute feel to it. With only a few weeks to turn it around before the partnership with TCS Education System was complete, I gave their site template a bit of a refresh. With continuous improvement to the website and lead generation process, we were able to grow DNI’s student population by nearly 10% YOY for three years in a row.

Here is the previous version of the website: